we’re all buying big from primark
According to new research from Kellogg’s, we’re all buying BIG from Primark, but not in the money sense. According to a new survey, Primark has been named as the chain with the least flattering outfits for women!
But its not the style or price putting us off, its the sizes!
The survey conducted by cereal brand Special K showed 15% women were more likely to buy clothes in a larger size in Primark. Over at Marks and Spencer, it was the opposite with larger sizes often being generous prompting us to buy clothes in a smaller size.
Special K’s survey of 1000 women found nearly a quarter of the nation’s females admitted to shopping at certain shops because of their “generous” sizing. We all know we would rather be a 12 than a 14, or a 14 than a 16!
However there are some divided opinions. While 11 per cent of women think Next sizing is too small, 16 per cent say it is generous and makes them feel slimmer.
Laura Keay from Special K said: “Shopping can be an emotional rollercoaster. If a woman doesn’t fit into the size she thinks she
is in a particular shop, especially if she is watching her weight, it can be upsetting and confusing. The survey showed that sizing is even more important in the summer when clothes are expected to be tight and more revealing.”
League table:
TOP STORES FOR “FEELING SLIMMER”
1/ M&S
2/ George@ASDA
3/ Next
TOP STORES WITH “SMALLER” SIZING
1/ Primark
2/ Top Shop
3/ New Look
