The Six Big Looks For 2010
According to beauty giant L’Oréal, consumers will keep spending on make-up in 2010 but are becoming more experimental with their looks. According to their research, the following six looks are the must-have looks women will be choosing in 2010
1.The Bold & Dramatic
Women will opt for bolder colours and a more dramatic look as they define themselves in the face of prolonged economic uncertainty and show how they are going to kick back.
Dramatic looks from the fashion shows this season saw strong eyes and lips becoming the in look for makeup, out with the pastels and in with the bold! This look, a favourite with Pixie Geldof, will make you feel empowered and strong - great for a night out on the town but equally wearable as a classy make up look during the day.
The recommend products to pull off this look include:
• shu uemura, Painting Eyeliner – Night Blue
• Lancôme, Hypnôse Noir Hypnotic mascara – Expressive Black
• Maybelline New York Color Sensational lipstick - Fatal Red
• L’Oréal Paris Roll On True Match Foundation – Rose Sand
2. The Bright & Fabulous
Subdued colours are set to give way to bright and fabulous colours this year according to make up and style experts – another clear demonstration that the girls are back in town.
Don’t be scared to experiment with colour as there is always something out there that will suit your colouring and style. Experiment with statement eyes, lips or even cheeks but remember not to do all at once or it could be colour overload….. Take a leaf out of Lily Allen’s look she wears strong bright eye colours and still makes them look very girly.
The recommend products to pull off this look include:
• Maybelline New York, Eye Studio Mono in Lagoon Blue and Intense Green
• shu uemura Vinyl Unlimited lip-gloss - Orange 556
• Lancôme Pink Punk and Black Palette - 4 Ombres Wet & Dry
3. The Blonde and Playful
Blonde is back with women opting for a more feminine, natural and fresh-faced look in the first half of 2010. This look is suitable for those who don’t want to make a statement with their makeup but prefer to make the most of their natural features. Actress Sienna Miller is a great example of someone who pulls off this look with the minimum of effort.
To pull it off, hair will have that sun-kissed look - soft, natural and healthy. To complement the look, you need a light make up which enhances your features - a sweep of natural mascara, a hint of colour on the cheeks and a slick of gloss and you are good to go…..
The recommend products to pull off this look include:
• L’Oréal Paris Excell 10 -10.1 Lightest Frosted Blonde
• Lancôme Color Fever Gloss – Roses
• shu uemura Glow On Blush ~ Cheeks- Highlight with base control gold, contour cheekbones, temple and top of forehead with Bronzer in light
4. The flutter for fun look
Lashes have become such a strong look within the makeup industry, following from celebrities like Lady Gaga and Girls Aloud in 2009. Sales of false lash mascara are already up more than 25% and 2010 is set to be the year of the lash with the beauty industry anticipating further growth as women embrace a more defined and dramatic look.
Lashes are such an easy way to update your makeup bag and also very cost effective: a pair of lashes will last you approx 10-12 uses so something that will cost you as little as £12 will last you a long time. This look gives an instant change to the face, and the style of your makeup. You don’t have to go for the dramatic lashes they are such a wide variety on the market that you will always find a pair that suits your look.
The recommend products to pull off this look include:
• shu uemura Farfillina false eyelashes
• Yves Saint Laurent’s False Lash Effect Volumizing mascara
• Maybelline New York Volum’ Express mascara
Hot tip: every time you purchase a pair at shu uemura they will apply them for you complimentary for as many times as you bring them back to store
5. The fashion fused
Fashion meets fragrance in 2010 as L’Oréal experts predict more women will be shopping for fragrances to truly complement their fashion favourites. Hot brands like Diesel and Stella McCartney are successfully fusing clothes and fragrance and enabling people to ‘wear’ their brands in many different ways and are ones to watch this year.
The recommend products to pull off this look include:
• Clothes – whatever your style
• Shoes – dig out a pair you’ve not worn for ages and try matching it with a new lipstick or nail varnish
• Fragrances – Nude by Stella McCartney, Diesel Only The Brave
• Giorgio Armani Rouge d’Armani lipstick
6. The hidden worries look
For a lot of women 2010 is still about masking the worries of the recession and pressures at home and work. The popularity of foundation is set to reach dizzy heights with the market for foundation growing six times faster than the overall cosmetics market. Celebrities like Anne Hathaway, who never steps out without a perfectly flawless face, know that women’s secret weapon in 2010 will be their F Factor – a flawless foundation that hides the stress and money worries.
The recommend products to pull off this look include:
• Maybelline New York, Dream Creamy Foundation in Light Porcelain
• Garnier Tinted Eye Roll On 2 in 1 anti dark circle care
• L’Oréal Paris Touche Magique concealer
For more information visit www.loreal.co.uk
